Sell Gear Built for the People Who Actually Show Up
Outlawed Ink isn’t just another apparel brand fighting for shelf space- it’s a tribe.
Our customers are the guys with busted knuckles, loud engines, dirty boots, and zero patience for corporate nonsense. They build cars in garages, ride bikes that shake windows, and work jobs that most people couldn’t last a week doing.
And the women around them?
They don’t want soft.
They want men that smell like gasoline, sweat, and hard work.
That’s the community Outlawed Ink was built for.
Our designs speak directly to that audience — the Gen-X blue-collar crowd that spends money on trucks, bikes, tools, bars, and anything that represents freedom and independence.
When they find a brand that represents them, they buy it… and they keep buying it.
The BIZ Side
Why Retailers Love Carrying Outlawed Ink
Most apparel brands compete on price.
We compete on identity.
Our shirts aren’t fashion — they’re a signal. When someone sees the brand, they immediately know what tribe they belong to.
That kind of brand loyalty moves product.
Retailers carry Outlawed Ink because the shirts:
• Grab attention immediately
• Start conversations in stores
• Sell well at events, bike shows, and car shows
• Bring customers back looking for the next design
This isn’t generic mall clothing.
It’s garage culture apparel.
How Our Retail Partners Make Money
Retail partners typically earn strong margins because Outlawed Ink products are positioned as premium niche apparel rather than discount clothing.
Typical retail structure:
• Wholesale Cost: Lower dealer pricing
• Retail Price: $30 per shirt
• Strong margins per unit
Because the brand speaks directly to a specific demographic, retailers often see:
• Faster sell-through than generic graphic tees
• Repeat purchases from loyal customers
• Strong impulse buys at events and shops
Built Like the Shirts We Grew Up Wearing
Most modern shirts feel stiff, heavy, and overprinted.
That’s not what Outlawed Ink is about.
Our designs are painted onto premium lightweight blanks using high-quality inks that soak into the fabric instead of sitting on top of it. The result is a shirt that feels vintage and broken in from the first time you put it on.
The print becomes part of the fabric — giving it that vintage worn-in look and feel our customers remember from the shirts they grew up wearing in the 70s, 80s, and 90s.
No thick plastic prints, cheap boxy shirts, or heavy vinyl iron-on stickers.
Just soft, comfortable gear that feels like an old favorite the first day you wear it.
For retailers, that means customers who pick up the shirt, feel it once… and usually buy it.
Who Should Carry Outlawed Ink
This program works best for businesses that serve the same crowd we do.
Perfect partners include:
• Automotive performance shops
• Motorcycle shops
• Tattoo studios
• Bar owners
• Event vendors
• Car show vendors
• Off-road / Jeep shops
• Blue-collar retail stores
If your customers like loud engines, cold beer, and living life their own way, the brand will sell itself.
Limited Retail Accounts
We intentionally keep our retail network limited to protect margins and prevent oversaturation in any one market.
That means when you carry Outlawed Ink, you’re not competing with five other stores down the street.
You become the place people go to find the brand.
Proven in the Real World
Outlawed Ink wasn’t built in a boardroom.
The brand was built on the road — selling shirts face-to-face with customers at shows, events, and vendor markets across the Midwest.
Over the past several years, we’ve tested designs and products by vending at car shows, bike shows, music festivals, and blue-collar events where thousands of people walk by the booth.
This real-world feedback has helped shape the brand and identify which designs resonate most with our audience.
Because of that, retailers aren’t taking a gamble on an untested product.
The shirts you carry are the same designs that have already proven they sell to the Outlawed Ink crowd.
When customers see the brand in your shop, there’s a good chance they’ve already seen it at a show, on a friend, or somewhere out on the road.
That familiarity builds trust — and helps move shirts off the rack.
OUTLAWED INK CUSTOMERS
This Isn’t Just Another Apparel Brand- it’s a Tribe.
Outlawed Ink was built for the men and women who work hard, drive loud machines, and don’t ask permission to live life their own way.
Outlawed Ink started in garages, car shows, and biker bars — not corporate boardrooms. We created apparel that represents the people who actually build things, fix things, and keep this country running.
Our customers are:
• Mechanics
• Welders
• Truck drivers
• Builders
• Riders
• Car enthusiasts
They don’t follow trends.
They support brands that represent their lifestyle.
